Content & Digital Marketing

Requirements

1.⁠ ⁠Strategy Development:

Develop and oversee a comprehensive digital marketing and content strategy aligned with business objectives.

Identify target audiences and tailor strategies to increase brand awareness, engagement, and conversions.

Set performance goals and KPIs for campaigns across digital channels.

Responsible for website and direct booking production along with the e-commerce team

2.⁠ ⁠Content Management:

Lead the planning, creation, and distribution of high-quality content, including blogs and website copy.

Ensure all content reflects the brand’s voice, tone, and identity.

Develop a content calendar to align with marketing initiatives and seasonal trends.

Oversee SEO best practices to optimize all content for search engines.

3.⁠ ⁠Digital Campaign Execution:

Plan and execute paid and organic campaigns on platforms like Google Ads, Facebook, Instagram and other platforms.

Collaborate with graphic designers and marketing communication to produce engaging marketing assets.

Optimize digital ads to achieve maximum ROI and conversions.

4.⁠ ⁠Team Leadership and Collaboration:

Collaborate with content creators, copywriters, and digital marketing specialists.

Work cross-functionally with sales, product, and design teams to ensure cohesive campaigns.

Provide guidance and feedback to maintain high-quality output and alignment with strategy.

5.⁠ ⁠Social Media Management:

Oversee social media strategies to grow audience engagement and brand visibility.

Monitor trends and implement innovative social media campaigns.

Analyze social media performance and make data-driven improvements.

Working closely with social media specialist to increase our social media performance

6.⁠ ⁠Analytics and Performance Monitoring:

Use tools like Google Analytics, SEMrush, and social media insights to measure and report on campaign effectiveness.

Monitor website traffic, conversion rates, and other KPIs to refine strategies.

Provide regular performance reports and actionable insights to stakeholders.

7.⁠ ⁠Trend Analysis and Innovation:

Stay updated on digital marketing trends, emerging platforms, and audience behavior.

Experiment with new marketing tools, content formats, and strategies to maintain a competitive edge.

Recommend and implement innovative marketing solutions.

8.⁠ ⁠Budget Management:

Manage the digital marketing budget, ensuring efficient allocation for maximum impact.

Track expenditures and provide insights on budget utilization.