Director of Brand Marketing

Role Purpose

• To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit, and brand objectives in line with the strategic business plan

Qualifications:

• Have more than 5 years of experience in Managerial Level handling brand & marketing strategist
• Direct experience in managing brands, including strategic planning, brand positioning, and overseeing marketing campaigns offline / online
• In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
• Able to identify target audiences and devise campaigns that engage, inform, and motivate
• Strong marketing skills to create a brand through effective marketing strategies and campaigns
• Have advanced leadership skills, team management, and excellent communication skills
• Strong research and analytical skills
• Able to think creatively and innovatively

Responsibilities:

• Involved in high-level decision-making, setting the strategic direction of the brand or brands, including market positioning, portfolio management, brand vision, and ensuring alignment with overall company goals
• Engages in competitive analysis, long-term brand planning, and innovation opportunities to drive growth
• Oversees multiple brands or product lines within a portfolio, with a more strategic and long-term focus
• May have direct oversight of several brand managers or teams, guiding them in executing the overall brand strategy

Role Purpose

• To ensure that marketing activities including strategic planning, development & formulation of the brand strategies to meet volume, revenue, profit, and brand objectives in line with the strategic business plan

Qualifications:

• Have more than 5 years of experience in Managerial Level handling brand & marketing strategist
• Direct experience in managing brands, including strategic planning, brand positioning, and overseeing marketing campaigns offline / online
• In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
• Able to identify target audiences and devise campaigns that engage, inform, and motivate
• Strong marketing skills to create a brand through effective marketing strategies and campaigns
• Have advanced leadership skills, team management, and excellent communication skills
• Strong research and analytical skills
• Able to think creatively and innovatively

Responsibilities:

• Involved in high-level decision-making, setting the strategic direction of the brand or brands, including market positioning, portfolio management, brand vision, and ensuring alignment with overall company goals
• Engages in competitive analysis, long-term brand planning, and innovation opportunities to drive growth
• Oversees multiple brands or product lines within a portfolio, with a more strategic and long-term focus
• May have direct oversight of several brand managers or teams, guiding them in executing the overall brand strategy