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Digital Marketing Specialist

Salary undisclosed

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About Us:

Tigre Group is a dynamic company in the Food and Beverage industry, committed to innovation and excellence. We are looking for a Digital Marketing Specialist to elevate our digital presence and lead our marketing efforts across online platforms.

Key Responsibilities:

  • Develop and implement data-driven digital marketing strategies.
  • Oversee and optimize digital campaigns, including SEO, SEM, email marketing, and content marketing.
  • Lead the Social Media team and coordinate with Ads and Campaign Specialists.
  • Identify and leverage emerging digital marketing opportunities.
  • Plan and manage retargeting strategies to maximize customer conversion.
  • Collaborate with Social Media Specialists to develop and execute monthly content strategies.
  • Identify and establish partnerships with KOLs, Influencers, and Brand Ambassadors.
  • Evaluate and optimize influencer marketing campaigns.
  • Work closely with the creative team to develop campaign-specific promotional materials.
  • Monitor consumer feedback on digital platforms and maintain brand reputation.
  • Analyze digital performance metrics and adjust strategies to maximize ROI.

Qualifications:

  • 3+ years of experience in digital marketing, preferably in the Food and Beverage industry.
  • Strong knowledge of digital marketing tools and platforms.
  • Proven experience in managing and optimizing digital campaigns.
  • Excellent communication and teamwork skills.
  • Ability to work independently and in a fast-paced environment.