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About Us:
Tigre Group is a dynamic company in the Food and Beverage industry, committed to innovation and excellence. We are looking for a Digital Marketing Specialist to elevate our digital presence and lead our marketing efforts across online platforms.
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies.
- Oversee and optimize digital campaigns, including SEO, SEM, email marketing, and content marketing.
- Lead the Social Media team and coordinate with Ads and Campaign Specialists.
- Identify and leverage emerging digital marketing opportunities.
- Plan and manage retargeting strategies to maximize customer conversion.
- Collaborate with Social Media Specialists to develop and execute monthly content strategies.
- Identify and establish partnerships with KOLs, Influencers, and Brand Ambassadors.
- Evaluate and optimize influencer marketing campaigns.
- Work closely with the creative team to develop campaign-specific promotional materials.
- Monitor consumer feedback on digital platforms and maintain brand reputation.
- Analyze digital performance metrics and adjust strategies to maximize ROI.
Qualifications:
- 3+ years of experience in digital marketing, preferably in the Food and Beverage industry.
- Strong knowledge of digital marketing tools and platforms.
- Proven experience in managing and optimizing digital campaigns.
- Excellent communication and teamwork skills.
- Ability to work independently and in a fast-paced environment.
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