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Job Description
1) Market research, analysis, and consumer insight
• sConduct market research to gather insights on industry trends, competitor strategies, consumer behavior, and market opportunities
• .Analyze customer data and feedback to identify trends, preferences, and opportunities to enhance the customer experience
• .Competitive analysis: monitor competitor activities, including product launches, pricing strategies, and marketing campaigns, and analyze their impact on the market
.2) Data Collection and Managemen
• tCollect and manage data from various internal and external sources, ensuring data quality and accuracy
.3) Reporting and Visualizatio
• nDevelop and present reports, dashboards, and visualizations to communicate key insights and recommendations to stakeholders
.4) Forecasting, trend analysis, and strategic recommendation
• sUse data-driven insights to forecast market trends and predict future consumer behaviors
• .Provide actionable recommendations based on data analysis to improve marketing campaigns, product positioning, and the overall market approach
.5) Collaboratio
• nWork closely with marketing, sales, product development, and other departments to align marketing strategies with business objectives
.
Requiremen
• tsBachelor’s degree in Marketing, Business Administration, Economics, Data Science, or a related fiel
• d.2-5 years of experience in market research, marketing analytics, or a related fiel
• d.A solid understanding of marketing principles, market dynamics, and consumer behavio
• r.Proficiency in data analysis tools (such as Excel, SQL, Tableau, or Power BI) and familiarity with CRM platforms (e.g., Salesforce). Experience with statistical software (like SPSS or R) is a plu
• s.Have good soft skills in the following areas: analytical thinking, project management, communication skills, and problem solvin
• g.Experience working with big data and advanced analytics technique
• s.Familiarity with data privacy regulations and ethical data management practice
s.
1) Market research, analysis, and consumer insight
• sConduct market research to gather insights on industry trends, competitor strategies, consumer behavior, and market opportunities
• .Analyze customer data and feedback to identify trends, preferences, and opportunities to enhance the customer experience
• .Competitive analysis: monitor competitor activities, including product launches, pricing strategies, and marketing campaigns, and analyze their impact on the market
.2) Data Collection and Managemen
• tCollect and manage data from various internal and external sources, ensuring data quality and accuracy
.3) Reporting and Visualizatio
• nDevelop and present reports, dashboards, and visualizations to communicate key insights and recommendations to stakeholders
.4) Forecasting, trend analysis, and strategic recommendation
• sUse data-driven insights to forecast market trends and predict future consumer behaviors
• .Provide actionable recommendations based on data analysis to improve marketing campaigns, product positioning, and the overall market approach
.5) Collaboratio
• nWork closely with marketing, sales, product development, and other departments to align marketing strategies with business objectives
.
Requiremen
• tsBachelor’s degree in Marketing, Business Administration, Economics, Data Science, or a related fiel
• d.2-5 years of experience in market research, marketing analytics, or a related fiel
• d.A solid understanding of marketing principles, market dynamics, and consumer behavio
• r.Proficiency in data analysis tools (such as Excel, SQL, Tableau, or Power BI) and familiarity with CRM platforms (e.g., Salesforce). Experience with statistical software (like SPSS or R) is a plu
• s.Have good soft skills in the following areas: analytical thinking, project management, communication skills, and problem solvin
• g.Experience working with big data and advanced analytics technique
• s.Familiarity with data privacy regulations and ethical data management practice
s.
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