Marketing Specialist

Responsibilities:

Develop and execute integrated marketing campaigns across multiple channels, including digital advertising, activations, event sponsorships, email marketing, and B2B marketing strategies.

Develop, activate and refine the Anker brand and value proposition that is reflected across all manner of brand communications.

Develop and manage the brand marketing budget to maximize ROI.

Collaborate with internal teams and external agencies, including content, creative, product, and customer service, to develop brand messaging and creative assets that resonate with our target audience.

Conduct market research and analysis to inform marketing strategies and identify opportunities for growth.

Analyze and report on key performance metrics, including customer acquisition cost, conversion rate, and customer lifetime value, to optimize marketing campaigns and drive business results

Stay up to date on industry trends and best practices in brand marketing and share insights with the team to inform marketing strategy

Oversee and ensure good practices, including adherence to policies, roles and responsibilities and the integrity and ethics of the company.

Ensure internal communications are timely, accurate and relevant.

Qualifications：

- 5+ years of experience in brand marketing, preferably with exposure to the consumer electronics industry

- Strong project management skills and the ability to manage multiple projects simultaneously

- Experience developing and executing successful marketing campaigns across multiple channels

- Excellent analytical skills and the ability to use data to inform marketing strategy - Excellent interpersonal and communication skills

- Strong analytical skills and data-driven thinking

- Planning, organization and problem-solving skills