BTL Account Director

Position Overview:

The BTL Account Director leads the strategic development and execution of campaigns that deliver measurable results through direct consumer engagement. They are responsible for managing client relationships, leading creative and operations teams, and ensuring that all activities align with brand objectives. The role requires strong project management skills, deep knowledge of BTL marketing, and leadership capabilities.

Key Skills and Qualifications:

• Client Management: Strong client relationship management skills, with the ability to lead and influence senior stakeholders.
• Project Management: Excellent organizational and project management skills with the ability to manage multiple campaigns simultaneously.
• Leadership: Strong team management skills, with the ability to motivate and inspire team members to meet objectives.
• Budgeting: Proficiency in budgeting, financial forecasting, and delivering within constraints.
• Creativity: Ability to develop innovative BTL strategies and campaigns that engage consumers.
• Communication: Excellent written and verbal communication skills for client presentations, internal briefings, and vendor negotiations.

Educational Background:

• A degree in Marketing, Advertising, Business Administration, or a related field is often preferred.
• More than 10 years in BTL marketing, with a proven track record in account management and leadership roles.
• Digitalize activity knowledge needs
• Professional global event, exhibition, promotion, showcase, pop-up activity etc.
• Good cooperative communication skill