(Consumer Retail Loan Installment) Senior Market Research Analyst

About the Company:



Our client is a leading banking and digital finance platform in Southeast Asia that operates in 4 major countries: Indonesia, Philippines, Vietnam and Malaysia. Targeting an emerging market with an underserved but creditworthy and fast-growing consumer group, This Company currently provides users with digital banking, consumer credit, digital investment and insurance brokerage services, fulfilling financial needs for a wide range of customers.

Position Overview:

We are seeking a highly skilled and experienced Market Research Analyst to join our team. This role will involve conducting comprehensive research and analysis to provide strategic insights into the consumer installment market. The ideal candidate will have a strong background in market research, data analysis, and competitive intelligence, with a deep understanding of consumer behavior and market trends.

Key Responsibilities:

• Market Trends Analysis & Competitive Intelligence: Conduct thorough research on historical and future trends within the consumer installment market. Track market dynamics, including interest rate fluctuations, technological advancements, and competitive landscape changes. Provide detailed market insights and systematically collect, analyze, and report on competitors' strategies, product features, and market shares.

• Consumer Behavior Research: Segment audiences and explore consumer decision-making processes, including motivations, preferences, and pain points. Analyze consumer feedback, survey data, and behavior patterns to support product positioning and marketing strategies.

• Market Segmentation: Identify opportunities for market segmentation and define specific target audiences. Provide strategic recommendations to ensure alignment between company products and market demands.

• Pricing Strategies: Assist in developing pricing strategies for products and services based on market demand, cost analysis, and competitive landscapes to maximize market share and profitability.

• Market Reports: Generate regular comprehensive market analysis reports, including trend analysis, market share, competitor strategies, and consumer feedback. These reports will inform decision-making processes within the company.

• Collaboration and Coordination: Work closely with internal departments, including product development, marketing, and sales teams, to ensure the effective implementation of market research findings.

• Industry Expertise: Maintain a deep understanding of regulations, trends, and best practices in the finance and consumer installment industry. Ensure the company complies with relevant regulations and stays updated with industry dynamics.

Qualifications:

• Bachelor's degree or higher in Marketing, Business Administration, Finance, or a related field.
• Minimum of 5 years of market research experience, preferably in the consumer installment sector.
• Excellent data analysis and visualization skills, with proficiency in market research tools and data analysis software.
• Strong insight into market research methods and trends, with the ability to adapt to changing market conditions.
• Exceptional analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A dynamic and collaborative work environment.
• The chance to make a significant impact on the company's market strategies and success.