Assistant Brand Manager

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity:
As an Assistant Brand Manager at Mattel APAC, you'll play a crucial role in developing and implementing marketing strategies for Southeast Asia. Reporting to the Senior Brand Manager, you'll be responsible to support business objectives, align with global/regional direction, and drive sales and profitability.

What Your Impact Will Be

• Sales and Profitability
• Achieve sales and profit targets for the brand.
• Develop joint sales, distribution, and shelf space plans.
• Conduct pricing analysis and prepare price lists.
• Review customer performance and explore collaboration opportunities.
• Brand Objectives and Market Share
• Align with the Regional Marketing Team to build the brand and toy category.
• Develop brand business objectives, strategies, and action plans.
• Capture market share and launch new products.
• Monitor brand performance and measure market share.
• Data Analysis
• Analyze point-of-sale data to inform marketing and sales tactics.
• Understand category development drivers and tools.
• Track shelf measurement for key stores.
• Merchandising, Retail Advertising, and Promotion
• Develop and execute promotional initiatives and activities.
• Create marketing communication materials.
• Monitor competitive activities and market trends.
• Collaborate with Customer Marketing and e-Commerce teams on materials and execution.
• Provide training to local teams and sales teams.
• Budget Planning and Control
• Manage allocated marketing and promotion budgets.
• Develop media and promotional plans.
• Co-manage trade terms and co-op advertising budgets.
• Key Relationships
• Internal Regional Marketing Team, Sales, Consumer Products, Customer Marketing, Finance, Planning, and Logistics.
• External Distributors, key customers, media agencies, promotional agencies, consumers, licensed partners.
  

What We’re Looking For

• Bachelor's degree in business management, marketing, or equivalent.
• Minimum of 4 years of experience in sales and marketing in retail, preferably FMCG.
• Adapt and localize global brand campaigns from planning to execution.
• Experienced in conducting competitive pricing analysis.
• Able to manage brand marketing budgets.
• Digital marketing skills and knowledge.
• Experience in retail selling.
• Excellent communication and interpersonal skills.
  
  

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.