Junior Performance Marketing Manager (Digital Agency)
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Job Title: Jr Performance Marketing Manager
Company: Ide Entitas
About Us: Ide Entitas is a marketing agency focused on helping e-commerce brands drive revenue growth through effective online marketing. We specialize in boosting brand visibility and online sales across various social media platforms and e-commerce channels.
Position Summary: We are seeking a dynamic and passionate Digital Marketing Manager to lead our online marketing efforts across multiple platforms for our clients. This role involves managing a team of performance marketers and creatives, while also liaising with clients to achieve their marketing objectives.
The ideal candidate will have a strong background in content creation, advertising performance analysis, and expertise in platforms like Facebook Ads, Shopee, CPAs, and TikTok Ads. A deep understanding of branding and e-commerce business strategies is essential.
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies to increase brand visibility and drive online sales.
- Oversee the creation and optimization of engaging content across social media and e-commerce channels.
- Manage and analyze advertising performance metrics to maximize ROI and optimize campaigns.
- Apply advanced targeting techniques and segmentation strategies across Facebook Ads, CPAs, Shopee, and TikTok Ads to reach target audiences effectively.
- Stay current with industry trends and emerging digital marketing technologies to introduce innovative strategies.
- Lead, mentor, and motivate a team of marketers to meet departmental goals.
- Establish and maintain strong client relationships, providing strategic guidance and solutions aligned with their needs.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field; a Master’s degree is preferred.
- Minimum of 4 years’ proven experience in digital marketing, with a focus on social media and e-commerce platforms.
- Demonstrated success in creating and executing digital marketing strategies that drive online sales and enhance brand growth.
- Proficiency in using digital marketing tools such as Facebook Ads Manager, CPAs, Shopee Ads, and TikTok Ads.
- Strong analytical skills with the ability to interpret data and insights to improve campaign performance.
- Excellent communication and interpersonal skills, with a proven ability to lead a team and collaborate effectively with clients.
- Creative thinking and problem-solving skills, with a passion for staying updated on digital marketing trends.
- Proven leadership experience, with the ability to motivate and inspire a team in a fast-paced environment.