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CREATIVE SALES & MARKETING COPYWRITER
Position: Associates
Location: Surabaya
OVERVIEW: Miniletics is a premium Indonesian athletic apparel start-up selling products directly to consumers through e-commerce. Our mission is to inspire people to make small, consistent progress for a better self. We believe that our sweat today will greatly benefit us tomorrow. We provide our customers with the gear and tools they need to reach further, go faster, look better, and become stronger through small, consistent progress.
We work hard while maintaining a positive and enjoyable work atmosphere. You will directly report and work with the CEO. If that sounds like you, here's your chance to join our team.
Role & Responsibilities:
- Execute marketing strategies across online and offline channels to drive revenue and brand campaigns.
- Build story and make script/copy on all our social media channels including IG, Tiktok, Threads, Youtube, based on our customers journey.
- Be the sales copywriter for our Banner and Media Promotion.
- Coordinate with the Paid Media & Creative team on making creative assets using Trello.
- Contact, negotiate, and deal with influencers as well as brief them to execute as per our campaign brief.
- Drive audience growth and engagement with millennial and gen Z audiences.
- Lead social & digital marketing efforts across various platforms to create an engaging customer journey.
- Project-based: Coordinate offline marketing activities, such as events and partnerships.
- Assist and coordinate our offline store distributors and studio, assist miniletics promotion in their place.
- Work closely with cross-functional teams; brand, creative, insights, and commercial for campaign strategy, insights, and performance analysis to drive engagement and revenue.
WHAT YOU'LL NEED: Essential Qualities:
- 2+ years of experience in copywriting, with a focus on both online and offline channels.
- You must be very good at building stories and making script
- Expertise in Advertising, sales & marketing copywriting, and campaign execution.
- Ability to think strategically and execute effectively.
- An organized individual with systematic thinking.
- Excellent communication skills and the ability to influence others.
- Good negotiator
- Good English and Indonesian grammar
Preferred Qualities:
- Experience in the athletic apparel industry.
- Fluency in both Indonesian and English.
- Passionate to sports, yoga/fitness/conditioning, and culture industries.
Key Performance Indicators (KPIs):
- Increase in overall brand awareness and online presence.
- Growth in social media following and engagement.
- Conversion rate optimization for e-commerce sales.
- Effective management of marketing budget, ensuring a positive return on investment.
- Successful execution of marketing campaigns and events.
Benefits and Perks:
- Competitive salary and benefits bonus.
- Opportunities for professional development and growth.
- A positive and enjoyable work atmosphere.
- 40+% discount on all Miniletics products.
- Miniletics Gift Card for each year of service.
- Great Training and Learning Resources.
- 26 days holidays (national) + your birthday.
Application Process: Please submit your resume, cover letter, and relevant work samples or case studies to [email protected] by 30 November 2024. Only shortlisted candidates will be contacted for interviews.
