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E-commerce Lead - Beauty

Salary undisclosed

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Responsibilities

  • Manage and optimize Rahasia Beauty's presence across multiple e-commerce platforms to maximize reach and sales performance.
  • Develop and execute effective marketing strategies and promotions tailored for regular days and special campaign periods across all channels.
  • Design and maintain a competitive pricing strategy, adapting to market trends and seasonal demands.
  • Track, analyze, and report on monthly marketing performance to ensure growth targets are met.
  • Propose and monitor monthly marketing budgets, adjusting tactics as needed to maximize ROI.
  • Set ambitious but achievable monthly sales goals for each channel, utilizing all available marketing tools and features to drive sales.
  • Supervise live commerce activities on social platforms to boost customer engagement and conversion rates.
  • Build and nurture relationships with key opinion leaders (KOLs), coordinating live events and designing exclusive promotional bundles.
  • Lead exclusive product launches, special promotions, and brand collaborations to enhance visibility across all channels.
  • Support the planning and execution of company events to align e-commerce strategies with brand experiences.

Requirements

  • Minimum of 2 years’ experience in e-commerce management, ideally within the beauty or personal care industry.
  • Strong understanding of various e-commerce and social commerce platforms, with a track record of driving successful campaigns.
  • Proven ability to analyze performance data, adjust strategies in real time, and achieve growth goals.
  • Excellent communication skills to maintain positive partnerships with KOLs and key stakeholders.