Trade Marketing Manager
Salary undisclosed
Apply on
Original
Simplified
Responsibilities:
- Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
- Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
- Working on developing POS materials to enhance visibility at the point of sale
- Leading and implementing channel-specific marketing strategies and plans for assigned distributors and retailers
- Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
- Leading activation programs with partners to improve brand visibility
- Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected
Qualifications:
- Have a degree in Marketing, Business Administration, or a related field
- Have prior experience in Trade Marketing, prefer to have 3 plus years experience in Tobacco, FMCG or modern trade
- Have strong communication & interpersonal skills, have strong execution skill
- Have strong analytical skills and are comfortable dealing with numerical data
- Can thrive in matrix environments and are adept at influencing and coordinating with different stakeholders
Similar Jobs