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Trade Marketing Manager

Salary undisclosed

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Responsibilities:

  • Developing and executing the Trade Marketing Plan in line with sales and marketing objectives and managing the Trade Marketing budget
  • Improving brand presence and campaign execution across trade through excellence in in-store planning, execution, and tracking in alignment with the annual marketing priorities
  • Working on developing POS materials to enhance visibility at the point of sale
  • Leading and implementing channel-specific marketing strategies and plans for assigned distributors and retailers
  • Conceptualizing and executing trade promotions and rolling out impactful in-store campaigns in collaboration with marketing and sales teams
  • Leading activation programs with partners to improve brand visibility
  • Visiting the points of sale regularly to ensure that the brand is visible, and guidelines are respected

Qualifications:

  • Have a degree in Marketing, Business Administration, or a related field
  • Have prior experience in Trade Marketing, prefer to have 3 plus years experience in Tobacco, FMCG or modern trade
  • Have strong communication & interpersonal skills, have strong execution skill
  • Have strong analytical skills and are comfortable dealing with numerical data
  • Can thrive in matrix environments and are adept at influencing and coordinating with different stakeholders