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Company Description
Alamii Food is an FMCG start up that produces modern kids' snacks that are healthy and delicious.
At Alamii Food, we are driven by the mission to nurture healthy snacking habit in children that will last until adulthood. We are paving the way for modern snacks that kids will love and in turn creating a happier, healthier generation to pass along to the world.
Alamii was founded by husband-and-wife team with two little children. They believe that building a holistic lifestyle starts at home. Your family‘s well-being is in our mind as we create our products. We hope you and your family will find our products irresistible just as much as we do.
Job Summary:
The Visual Merchandiser will play a critical role in maximizing brand visibility, optimizing product layout, and ensuring our products get prime placement in retail spaces. This role focuses on increasing our share of shelves and securing high-traffic branding spots in stores. The Visual Merchandiser will also oversee the coordination between external vendors, retail stores, and distributor partners to ensure timely and high-quality execution of branding projects.
Key Responsibilities:
Retail Space Optimization:
- Maximize share of shelves and ensure strategic product placement in supermarkets, minimarkets, and other retail outlets.
- Secure prime in-store branding spots and optimize product visibility in high-traffic areas.
- Evaluate store layouts, traffic patterns, and competitor placement to make data-driven recommendations on product placement and promotions.
Collaboration & Direction:
- Work closely with external designers and the marketing team to ensure the visual identity of the brand is consistent and engaging across all retail environments.
- Direct the creation of in-store displays, signage, and branding materials, ensuring they align with the overall merchandising strategy.
- Provide input on how to best position products for maximum customer attraction without directly handling the design work.
Vendor and Partner Coordination:
- Coordinate with external vendors, retail stores, and distributor partners to ensure the timely and high-quality execution of branding-related projects.
- Ensure that all merchandising materials (POS, signage, displays) are delivered, installed, and maintained according to schedules and brand standards.
- Build strong relationships with store managers and distributor partners to negotiate prime branding spots and ensure seamless execution in-store.
Merchandising Strategy:
- Develop and implement merchandising strategies that increase brand presence, enhance product appeal, and drive sales in retail spaces.
- Analyze store performance, consumer buying patterns, and competitor strategies to continuously refine merchandising efforts.
- Coordinate with store management and sales teams to negotiate premium shelf space and secure additional branding opportunities.
Monitoring & Reporting:
- Track the effectiveness of product placement and share of shelves through regular audits and performance data analysis.
- Monitor the number and quality of in-store branding spots and report on their impact on sales and customer engagement.
- Provide feedback and reports on merchandising outcomes, making recommendations for adjustments as needed.
Qualifications:
- 3+ years of experience in visual merchandising or retail management, preferably within FMCG or a related industry.
- Experience working with external vendors, distributors, and store management to execute branding and merchandising projects.
- Strong understanding of retail dynamics, shelf management, and consumer behavior.
- Excellent communication, negotiation, and project management skills.
- Analytical mindset with the ability to evaluate data and make strategic recommendations.
- Willingness to travel to multiple retail locations.
What We Offer:
- Opportunity to play a key role in a high-growth FMCG startup.
- Collaborative, fast-paced work environment.
- Competitive salary and benefits package.
- Career development and growth opportunities.
