Marketing Manager

Objectives:

• Increase ELITA's brand awareness in the modest fashion industry.
• Boost ELITA's website traffic.
• Build customer loyalty.
• Strengthen ELITA's position in the modest fashion industry.

Responsibilities:

• Develop and Implement Marketing Strategy: Design, develop, and execute a comprehensive marketing strategy to enhance ELITA's brand awareness, sales, and customer engagement.
• Lead the marketing team: Build, manage, and motivate the Marketing team to achieve set targets.
• Analyze the market and trends: Conduct regular market research to understand market trends, consumer behavior, and competitors.
• Ability to identify target markets, customer problems, and trends to provide solutions through products or services.
• Manage marketing campaigns: Design and implement various marketing campaigns, both online and offline, such as social media campaigns, email marketing, events, and promotions.
• Measure and evaluate performance: Evaluate the effectiveness of marketing campaigns and provide regular reports to management.
• Build relationships with partners: Build and maintain strong relationships with influencers, media, and other business partners.
• Collaborate and partner with brands or individuals.
• Manage the marketing budget: Manage the marketing budget effectively and efficiently.
• Implement CRM strategies and conduct after-sales marketing campaigns to increase customer loyalty.

Qualifications:

• Education: Minimum Bachelor's degree in any field.
• Experience: Minimum 3 years of experience in marketing. Experience in the fashion industry and offline marketing is preferred.
• Proficiency in various digital marketing channels (SEO, SEM, social media marketing, email marketing).
• Understanding of branding principles and marketing communications.
• Strong data analysis skills.
• Ability to work in a team and possess leadership qualities.
• Creative and innovative in developing new ideas.
• Experience in digital marketing.
• Knowledge of graphic design or videography.