Paid Ads Specialist

We are seeking a highly skilled and results-driven Paid Ads Specialist to manage and optimize digital advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn, etc.). The ideal candidate will have a strong background in performance marketing, data analysis, and optimizing ad campaigns to achieve KPIs such as increased conversions, ROI, and overall business growth.

Key Responsibilities:

• Develop, execute, and manage paid advertising campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.).
• Conduct keyword research, ad copywriting, and landing page optimization to improve ad performance.
• Continuously monitor and optimize campaigns based on performance metrics (CPC, CTR, ROAS, conversion rates, etc.).
• Conduct A/B testing to optimize ad creatives, bidding strategies, and audience targeting.
• Collaborate with the marketing team to align paid ads strategies with overall marketing goals.
• Analyse campaign data and prepare reports with actionable insights for senior leadership.
• Stay updated with the latest trends and best practices in digital advertising and paid search strategies.
• Manage budgets and ensure effective spending allocation to maximize ROI.

Hiring Requirements:

Qualifications:

• Bachelor’s degree in marketing, Business, or related field (or equivalent work experience).
• 3+ years of experience in managing paid advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn, and other relevant platforms.
• Strong understanding of online marketing concepts, including SEM, display ads, retargeting, and paid social media.
• Proficiency in Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, and other advertising tools.
• Solid experience in data analysis, campaign reporting, and optimization for performance metrics.
• Experience with A/B testing, conversion tracking, and setting up remarketing campaigns.
• Strong communication skills, both written and verbal, to clearly explain data-driven insights and strategies.

Skills & Competencies:

• Analytical mindset with the ability to make data-driven decisions.
• Strong knowledge of keyword research, bidding strategies, and audience targeting.
• Ability to manage multiple campaigns simultaneously and prioritize tasks effectively.
• Experience working with budget management and maximizing ad spend efficiency.
• Creative problem-solving skills with a focus on optimizing campaign performance.
• Familiarity with Google Tag Manager, conversion tracking, and pixel implementation is a plus.

Desired Characteristics:

• Results-oriented with a proven track record of meeting or exceeding campaign goals.
• Ability to adapt quickly to changes in algorithms, trends, and industry standards.
• Self-starter with the ability to work independently and as part of a collaborative team.
• Detail-oriented with strong organizational skills.
• Ability to thrive in a fast-paced, results-driven environment.

Preferred Experience:

• Experience in eCommerce, lead generation, or B2B/B2C industries.
• Certification in Google Ads, Facebook Blueprint, or other related platforms.
• Familiarity with SEO and content marketing integration with paid advertising.