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Brand Marketing Manager

Salary undisclosed

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Modinity is a retail lifestyle group that currently curates 8 brands ranging from fashion to beauty; with our name itself stands for modest, modern, and infinity. Started our journey in 2016 with single online store, we aim to bring modest fashion trends to everyone. With passionate and dynamic team, in 2022 we're able to establish more than 100 stores in Indonesia & 5 stores in Malaysia.

We aim to be the first Indonesian leading fashion brand in the world by spreading our authentic & fabulous product, for people to feel more confident about themselves. Join our innovative and fun-loving team at Modinity! Fueled with hard-work, collaboration, and exploration we are navigating to bring the limitless modern trends and innovations.

For this vacancy as Brand Marketing Manager, we are looking for people with a deep understanding of branding principles, consumer behavior, and market trends. Having great interest in fashion and beauty will be a great plus point to help you navigating throughout this role.

Key responsibilities:

  • Leading end to end multiple brand portfolios including new product development.
  • Guide the vision and strategy behind a brand by developing marketing plans and driving innovation.
  • Propose and monitor 360 marketing mix strategies (instore, ATL media, BTL media, etc) to build integrated, engaging consumer brand experiences.
  • Build an awareness and business strategy as we rapidly grow and expand.
  • Analyze performance of all channels and campaigns.
  • Develop and manage all creative content.

Qualification:

  • Bachelor' degree in marketing, business, communications, or any related field and equivalent experience.
  • Having more than 3 years of experience in brand management, marketing, or related roles, with a proven track record of developing and executing successful brand identity, messaging, and visual design principles.
  • Strategic thinking and the ability to develop long-term brand vision and goals.
  • Excellent communication and interpersonal skills to collaborate with cross-functional teams and stakeholders.
  • Data-driven mindset with the ability to analyze metrics and adjust strategies accordingly.
  • Creativity and the ability to generate innovative ideas for brand campaigns.
  • Project management skills, including the ability to manage multiple campaigns and initiatives simultaneously.