Campaign Strategist

Requirements:

• Bachelor’s Degree in Marketing, Communications, Public Relations, or a related field.
• Proven Experience: 3-5 years of experience in social media management, digital marketing, or campaign strategy within the beauty, fashion, or lifestyle industries.
• Understanding of beauty trends, products, and consumer behaviors specific to the beauty market (e.g., skincare, makeup, haircare)
• Expertise in managing social media platforms such as Instagram, TikTok, and other emerging beauty-focused platforms.
• Proficiency in tools like Canva and Capcut for creating visually appealing social content.
• Ability to design creative, impactful, and results-driven marketing campaigns for beauty products, including influencer partnerships, content creation, and promotions.
• Strong ability to identify and act on trends within the beauty industry (e.g., skincare routines, makeup tutorials, clean beauty) and incorporate them into campaigns.
• Excellent verbal and written communication skills, especially in crafting compelling messages and captions tailored to a beauty-savvy audience.
• Ability to stay flexible and adapt to the fast-paced nature of both the beauty industry and digital platforms.
• Ability to manage multiple campaigns simultaneously and meet deadlines in a high-paced environment.

Job Desc:

• Conceptualize and develop innovative campaign strategies aligned with brand goals and target audience needs.
• Identify and implement key performance indicators (KPIs) to measure campaign success.
• Platform Strategy: Selecting appropriate social media platforms based on target audiences (e.g., Instagram, Twitter, TikTok).
• Developing a social media content plan that aligns with brand goals and key messaging.
• Planning and posting the content based on monthly editorial
• Conduct market research to understand consumer behavior, market trends, and competitive landscape.
• Analyze data to inform campaign strategies and optimize targeting and messaging.
• Stay up-to-date with the latest marketing trends, tools, and technologies to keep campaigns innovative and competitive.
• Quickly respond to any issues or crises that may arise during a campaign, reporting to Campaign Strategist Manager to search for the best solution.