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Skills required:
Ability to interpret data, identify trends, and make data-driven decisions to optimize campaigns effectively.
Expertise in using programmatic advertising platforms, such as demand-side platforms (DSPs), and data management platforms (DMPs). Willing to learn new platform as required.
Capability to develop compelling ad creatives and adapt strategies to different formats and audiences.
Strong organizational skills to manage multiple campaigns simultaneously, ensuring timely execution and delivery.
Effective communication skills for coordinating with internal teams and external partners, ensuring alignment and successful campaign implementation.
Task To Perform:
Campaign Setup and Execution:
- Assist in setting up and launching campaigns across various platforms.
- Handle routine tasks such as setting bids, managing budgets, and pacing under supervision.
- Performance Monitoring:
- Monitor daily performance metrics and report any issues or anomalies to senior managers.
- Conduct initial data analysis to identify basic trends and performance issues.
Optimization:
- Implement basic optimization tactics such as adjusting bids and creatives based on performance data.
- Make recommendations for improvements.
Reporting:
- Prepare regular performance reports.
- Ensure accuracy and consistency in data reporting.
Creative Coordination:
- Coordinate with creative teams to ensure timely delivery of ad assets.
- Ensure that creatives meet campaign requirements and guidelines.
Audience Targeting:
- Assist in setting up audience segments and targeting parameters.
- Monitor audience performance and suggest adjustments.
Vendor and Partner Interaction:
- Communicate with vendors and partners for routine matters and support.
- Handle basic inquiries and escalate complex issues.
Administrative Tasks:
- Ensure all campaign-related records are accurately maintained.
