Sales Director - Indonesia
Salary undisclosed
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About Liminal
Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an FSP license from FSRA in ADGM and initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.Liminal is founded by Mahin Gupta (https://www.linkedin.com/in/mahingupta/), who previously co-founded ZebPay - one of India's largest crypto exchanges. The entire founding team at Liminal has extensive experience in designing and developing secure wallet architectures with operational efficiencies. Liminal is incorporated in Singapore and has operations across the globe.
Our website - https://www.liminalcustody.com/
Our Blogs - https://www.liminalcustody.com/blog/
About The Role
We are seeking an experienced Sales Director to spearhead our growth in Indonesia, one of our key strategic markets. This senior position will be responsible for driving business development, building strategic relationships across the ecosystem, and establishing Liminal as the go-to wallet infrastructure provider in Indonesia. The role reports to the AVP, Sales and will work closely with our global team while having significant autonomy in developing the Indonesian market.
Key Responsibilities
Strategic Market Development
Interested candidates should submit their resume along with a cover letter detailing their experience in enterprise technology sales and their vision for developing the Indonesian market.
Liminal is a compliant and insured digital asset custody and wallet infrastructure provider. Launched in April 2021, Liminal Custody is a CCSS Level 3, SOC Type 2, and ISO 27001 & 27701 certified organization. Based in Singapore, Liminal has operations spread across APAC, MENA, and Europe, along with offices in Singapore,Taiwan , India, and UAE. The company has received an FSP license from FSRA in ADGM and initial approval from VARA. Liminal takes pride in supporting businesses with its qualified and insured custody (self and institutional) that enables stress-free safekeeping of digital assets for institutions. It also provides a cutting-edge wallet infrastructure platform that is secure, compliant, and automated and comes with a plug-and-play architecture for faster onboarding of developers, business partners, and government agencies.Liminal is founded by Mahin Gupta (https://www.linkedin.com/in/mahingupta/), who previously co-founded ZebPay - one of India's largest crypto exchanges. The entire founding team at Liminal has extensive experience in designing and developing secure wallet architectures with operational efficiencies. Liminal is incorporated in Singapore and has operations across the globe.
Our website - https://www.liminalcustody.com/
Our Blogs - https://www.liminalcustody.com/blog/
About The Role
We are seeking an experienced Sales Director to spearhead our growth in Indonesia, one of our key strategic markets. This senior position will be responsible for driving business development, building strategic relationships across the ecosystem, and establishing Liminal as the go-to wallet infrastructure provider in Indonesia. The role reports to the AVP, Sales and will work closely with our global team while having significant autonomy in developing the Indonesian market.
Key Responsibilities
Strategic Market Development
- Develop and execute the go-to-market strategy for Indonesia
- Build and maintain relationships with key industry stakeholders including regulators, industry associations, and enterprise prospects
- Represent Liminal at industry events and conferences as a thought leader
- Monitor market trends, regulatory developments, and competitive landscape to identify opportunities and risks
- Provide market intelligence and insights to shape product strategy and localization needs
- Drive new business acquisition across all segments, with a focus on enterprise accounts
- Manage the full sales cycle from prospecting to closure for strategic accounts
- Lead commercial negotiations and structure complex deals
- Build and maintain relationships with C-level executives in prospect and client organizations
- Achieve and exceed assigned revenue targets consistently
- Oversee the growth and retention of all Indonesian accounts
- Ensure successful deployment and adoption of Liminal solutions
- Identify and execute upsell opportunities across the product portfolio
- Drive quarterly business reviews with key accounts
- Collaborate with Solution Engineers to ensure technical success
- 8+ years of enterprise B2B sales experience, with a proven track record of closing complex technical solutions
- Deep understanding of the Indonesian digital asset landscape, including regulatory framework and key players
- Strong technical foundation in blockchain technology and cryptocurrency infrastructure
- Established network within the Indonesian financial services and digital asset ecosystem
- Experience in building and maintaining relationships with regulators and industry bodies
- Excellent communication and presentation skills in both Bahasa Indonesia and English
- Proven ability to operate strategically while remaining hands-on with sales execution
- Strong business acumen and ability to understand technical concepts
- Bachelor's degree required, MBA or relevant advanced degree preferred
- Must be based in Jakarta
- New business revenue generation
- Market share growth in Indonesia
- Strategic relationship development
- Client retention and growth
- Pipeline development and management
Interested candidates should submit their resume along with a cover letter detailing their experience in enterprise technology sales and their vision for developing the Indonesian market.
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