Marketing Manager - In Vitro Diagnostic

Role Description

This is a contract Marketing Manager - In Vitro Diagnostic role based in Kebayoran-Jakarta. The Marketing Manager will be responsible for day-to-day marketing activities focussing to but not only limited to "In Vitro Diagnostic products", including market research, strategic planning, and campaign execution.

Qualifications

• Experience: Minimum of 8 years of marketing experience in the healthcare or diagnostics industry, with a focus on IVD products.
• Skills: Strong analytical, communication, and project management skills. Proficiency in digital marketing tools and platforms.
• Knowledge: In-depth understanding of the IVD market, including regulatory requirements and industry trends.
• Innovative: Ability to think creatively and develop innovative marketing strategies
• Collaborative: Strong team player with excellent interpersonal skills
• Detail Oriented: Attention to detail and a commitment to quality.
• Result-Driven: Focused on achieving measurable outcomes and driving business growth.
• Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degree preferred.

Job Description:

• Strategic Planning: Develop and implement comprehensive marketing plans to achieve business objectives and market growth.
• Market Research: Conduct market analysis to identify trends, customer needs, and competitive landscape. Use insights to inform marketing strategies.
• Product Launches: Plan and execute product launches, including the development of marketing materials, training programs, and promotional campaigns.
• Brand Management: Enhance brand awareness and positioning through targeted marketing initiatives and communication strategies.
• Digital Marketing: Manage digital marketing efforts, including website content, social media, email campaigns, and online advertising.
• Sales Support: Provide marketing support to the sales team, including the creation of sales tools, presentations, and customer-facing materials.
• Customer Engagement: Develop and maintain relationships with key customers, industry influencers, and stakeholders to drive product adoption and loyalty.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources to maximize ROI.
• Compliance: Ensure all marketing activities comply with industry regulations and company policies.