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About The Job
The role aims to support optimize business top & bottom line, with focus across promotional, pricing, and trade investment, by uses in-depth analysis and strategy crafting of the full value chain behind related commercial activities.
With a strategy in place, this role translates the strategy into guidelines & tools for CCD-Sales Team that reflect our understanding on consumer, shoppers, and customers. The role influences promotion, price, and wider marketing mix such as assortment & display to support business growth profitably.
Main Responsibilities
External Interfaces Consultants & researcher, Shoppers, Key Opinion Leaders, Retailers, and Distributor.
About You
The role aims to support optimize business top & bottom line, with focus across promotional, pricing, and trade investment, by uses in-depth analysis and strategy crafting of the full value chain behind related commercial activities.
With a strategy in place, this role translates the strategy into guidelines & tools for CCD-Sales Team that reflect our understanding on consumer, shoppers, and customers. The role influences promotion, price, and wider marketing mix such as assortment & display to support business growth profitably.
Main Responsibilities
- Develop robust business cases, prepare recommendations for Sales and Senior management decisions.
- Provide comprehensive analysis related to topline portfolio management portfolio & channel mix, investment corridor, price strategy, promo strategy & planning, trade terms, and total cost to serve (Trade Cost).
- Develop process & tools to set the right KPI. Move decision-making process from volume/sales to business financial aspect.
- Calculate impact from actions on P&L for Danone and the retailers.
External Interfaces Consultants & researcher, Shoppers, Key Opinion Leaders, Retailers, and Distributor.
About You
- Preferably having background in Sales Finance, Commercial Finance, Net Revenue Growth and Trade Marketing.
- Strong understanding in corporate finance & sales controlling
- Strong analytical thinking
- Excellent interpersonal & influencing skills
- High attention to details & accuracy
- English Fluent
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