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Job Description:
- Oversee and mentor the KOL team, fostering a collaborative environment that encourages innovation and professional growth.
- Develop and execute comprehensive KOL engagement strategies aligned with the brand’s vision and market trends.
- Identify, recruit, and maintain strong partnerships with top-tier KOLs, influencers, and beauty experts, ensuring alignment with brand values and objectives.
- Lead the design, execution, and optimization of KOL-driven marketing campaigns, ensuring high-quality content and engagement metrics are met.
- Analyze campaign effectiveness and KOL performance, providing strategic insights and actionable recommendations for improvement.
- Work closely with marketing, product development, and sales teams to integrate KOL strategies across all brand initiatives.
- Manage the KOL marketing budget, ensuring efficient allocation of resources to maximize impact and ROI.
- Prepare and present regular performance reports to senior management, showcasing the impact of KOL initiatives on brand growth and market presence.
Requirements:
- 1 year minimum experienced as a KOL Leader/ Senior KOL/ Senior Marketing
- Bachelor’s degree in Marketing, Communications, or a related field
- Strong leadership and team management abilities, with experience in guiding and developing a diverse team.
- Proven track record in the personal care industry is a ++
- Proven track record in handling KOL campaign
- Proven track record in monitoring KOL Specialist Team
- Experienced in handling KOL Mega and got a good achievement
- Ready to working under target
- Experienced in handling internal and external campaign is a ++
- Proficient in analyzing data to inform strategies and enhance campaign performance.
- A strategic thinker with a flair for creative problem-solving and innovative campaign design.
- Familiarity with KOL management tools, social media analytics, and current trends in the beauty industry.
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