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Social Media Lead

Salary undisclosed

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Job Title: Lead Digital Media

Company: Habitus Concept

Location: Cideng, Jakarta Pusat

About Us:

Habitus Concept is Indonesia’s rapidly growing premium supplier of door locks and handles. We’re passionate about our products and are looking for a skilled Lead Digital Media professional to help us enhance our online presence and grow our digital community. This role is key to developing and executing content strategies that strengthen our brand across multiple social media platforms.

Role Overview:

As the Lead Digital Media, you will be responsible for crafting and executing a consistent content strategy across platforms to boost our brand’s visibility and engagement. You’ll collaborate with a team of creatives to produce relevant, engaging content, manage our social media operations, and work to ensure each piece of content resonates with our target audience.

Key Responsibilities:

  • Content Strategy & Production: Develop and implement effective content strategies across platforms like YouTube, LinkedIn, Instagram, Facebook, and Twitter. Work with the team to produce and post content consistently, aiming to increase brand visibility and engagement.
  • Team Leadership: Oversee a team of videographers, editors, and designers, providing guidance to keep content on-brand, engaging, and aligned with business goals.
  • Platform Management: Manage day-to-day social media operations, including planning, scheduling, community interaction, and performance tracking.
  • Podcast Oversight: Coordinate the Habitus Podcast, managing episode production and guest arrangements, and publishing episodes on Spotify and YouTube.
  • AI-Driven Content Support: Utilize AI tools like ChatGPT to enhance content creation and engagement.
  • Performance Tracking: Set and analyze KPIs for digital content, using analytics to assess effectiveness and adjust strategies as needed.

Qualifications:

  • Experience: 5+ years in digital media production, with experience managing content across multiple platforms and leading creative teams.
  • Digital Expertise: Proficiency in video production tools (e.g., Adobe Premiere Pro, Final Cut Pro) and photo editing (e.g., Adobe Lightroom). Familiarity with graphic design, social media management, and emerging trends in digital content.
  • Leadership Skills: Ability to guide, support, and collaborate with a creative team.
  • Analytical Skills: Experience in using analytics tools (e.g., Instagram Analytics, Google Analytics) to measure campaign performance and inform strategy.

Why Join Us?

At Habitus Concept, you’ll have the opportunity to shape our digital presence and connect with audiences in creative ways. Product training is provided, along with the chance to lead innovative digital media projects in a supportive, growth-oriented environment.