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Assistant Regional Development Manager – East Indonesia

Salary undisclosed

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Main Purpose of the Job:

Drive Ovaltine and Twinings business leadership in East Indonesia (FLA area coverage, including Sulawesi, Kalimantan (excluding West Kalimantan), Maluku, and Papua).

Scope of Responsibilities

Channel Development Strategy & Promotion

  • Translate and implement national strategies into relevant strategies/tactics for the coverage area to meet objectives.
  • Monitor and regularly review competitor activities and initiatives to understand potential impacts and recommend mitigation actions.
  • Identify new channel opportunities for our brands and develop plans and tools for market entry.
  • Plan and roll out model stores/perfect store execution with distributors, especially for key channels/customers.
  • Guide and collaborate with distributors to create localized trade promotions focused on driving product off-take.

Trade Execution & Control

  • Forecast monthly demand by channel and SKU in coordination with distributors.
  • Oversee trade plan execution through distributors and task forces.
  • Monitor the effectiveness of trade plans against set objectives and KPIs.
  • Manage monthly and year-to-date trade spending budget.
  • Source and develop relevant premiums and POS materials to support channel plans.
  • Coordinate with distributors to complete a monthly rolling forecast on time.
  • Monitor competitor activities and adjust activity plans as necessary.

Distributor Management

  • Provide trade execution direction to distributors.
  • Collaborate with consumer marketing teams to launch new products in trade channels, including setting sales and distribution criteria, in-store activities, and trade presentation kits.
  • Conduct monthly reviews with distributors and provide corrective action plans as needed.
  • Conduct regular market visits to monitor brand and distributor performance, ensuring the effectiveness of sales and marketing campaigns.
  • Track and control trade spending by channel against the total budget.
  • Train and motivate sales teams to achieve optimal results.

Qualifications, Skills, & Experience

  • Education: - Bachelor’s degree or higher in any business-related field.
  • 5+ years of field sales experience in East Indonesia, with a strong network and relationships with key customers.
  • 3-5 years of experience in a sales management position.
  • Understanding of MT, GT, sub-distributors, and HoReCa/institutional business channels.
  • Strong analytical skills
  • Solid leadership and people management skills
  • Action-oriented
  • Strong interpersonal skills
  • Sound decision-making abilities.
  • Mature and able to work independently.
  • Willingness to travel
  • Team player
  • Passionate about sales
  • Strong verbal and written English skills.