Marketing Lead

Descriptions:

1. Develop and execute integrated marketing strategies that encompass both inbound and outbound tactics, including content marketing, SEO, email marketing, social media, and direct mail.
2. Lead the marketing team in planning, implementing, and optimizing campaigns that effectively target and engage our desired audience, especially target of user acquisition.
3. Oversee the creation of compelling and high-quality content that aligns with our brand's voice and marketing goals.
4. Analyze market trends and competitor activities to identify opportunities and threats, adjusting our marketing strategy accordingly.
5. Measure and report on the performance of marketing campaigns, gaining insights to refine strategies continually.
6. Collaborate with sales, product development, and customer service teams to ensure a cohesive and consistent brand message across all channels.
7. Manage the marketing budget, allocating resources efficiently to maximize ROI.

Requirements:

1. Bachelor's degree in Marketing, Business, Communications, or a related field.
2. Minimum of 3 years of experience in marketing, with at least 2 years in a leadership role.
3. Proven track record of designing and executing successful inbound and outbound marketing campaigns.
4. Strong understanding of digital marketing tools and platforms, including CRM software, email marketing tools, analytics software, and content management systems.
5. Exceptional communication and leadership skills, with the ability to inspire and motivate a team.
6. Creative thinker with a strategic mindset and the ability to solve complex marketing challenges.
7. Experience managing budgets and measuring the ROI of marketing campaigns.