Brand Innovation & Marketing Supervisor
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About Scarlett Indonesia
Established in 2017, Scarlett Indonesia has rapidly become one of the leading local beauty and personal care brands. We are a fast-growing company with a strong presence both online and offline.
Our success is reflected in our innovative products, dedicated team, and over 5 million organic followers on Instagram and e-commerce platforms.
With a vision to become the #1 beauty and personal care brand in Indonesia, we invite you to join us on this exciting journey and #BeOurSTARlett!
Qualifications:
- Have a minimum of 3 years of experience at the Managerial Level in FMCG / Beauty Industries (Local Company)
- Able to identify target audiences and devise campaigns that engage, inform, and motivate
- In-depth understanding of the beauty industry trends, consumer preferences, and competitive landscape
- Strong marketing skills to create effective product marketing strategies and campaigns
- Leadership skills, team management, and excellent communication skills
- Strong research and analytical skills
- Able to think creatively and innovatively
- Have a knowledge in online and offline campaigns
- Experience in end-to-end marketing (innovation to market execution)
Responsibilities:
- Developing brand identity (including creating ideation for new / improvement products for Scarlett)
- Identifying market opportunities, trends, and consumer needs to drive product development
- Managing the entire product lifecycle, from concept to launch, for every product improvements
- Managing budgets and optimizing resource allocation to ensure cost efficiency
- Delivering product briefs to Brand Marketing Strategies for product development
- Execute and ensure product management strategies align with the organization's objectives
- Create and maintain a timeline for product management on track as planned
- Oversee cross-functional teams involved in product development, especially R&D and Marketing Support
- Make a report for the new product's evaluation and feedback
Why Scarlett Indonesia?
At SCARLETT Indonesia, we believe everyone has the potential to #BeOurSTARlett.
Surrounded by supportive teams and positive influential leaders, we strive for every growth opportunity and overcome challenges with determination in our high-growth environment.
#BeOurSTARlett and illuminate your path to success in the dynamic world of beauty and personal care.