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- Develop and execute a comprehensive go-to-market strategy that aligns with the company’s overall goals and objectives
- Lead and manage all aspects of the go-to-market project, including timelines, budgets, and resources. Ensure that the project stays on track and meets its milestones
- Collaborate across departments such as product and tech, marketing, and operations to ensure a seamless launch process
- Conduct market research to identify target audiences, competition, and trends. Use this information to refine the GTM strategy
- Provide sales teams with the necessary tools, training, and materials to effectively sell the product or service
- Establish key performance indicators (KPIs) to measure the success of the project and regularly report on progress to senior management
- Identify potential risks and challenges on the project and develop contingency plan to mitigate them
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