Senior Media Specialist (Branding)
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Job Responsibilities:
- According to the Group's Main Business, we will sort out the media communication strategies for the parent brand, sub-brand, amusement park and KA brand.
- Focusing on offline business, expanding catalyst channels is not limited to mainstream media such as Taiwan network resources.
- Cooperation types are not limited to variety show integration entertainment projects, cross-border cooperation projects, offline popular event sponsorship, etc.
- According to the important strategic planning of the brand department and the expansion department of the group's key brand business, we can link online and offline businesses to develop a full-media strategy.
- Based on the core strategy of the brand, grasp the consumer's mind, output innovative touchpoint content, and enhance brand likability and popularity.
- Responsible for negotiation, equity, budget communication, implementation management, and review of media cooperation projects.
- Other design arrangements and secondments for the brand center (social media support for the Cambodia account).
Job Requirements:
- Over 5 years of experience in media management and media development, preferably with top advertising companies.
- Familiar with the operational and execution chain of various media industries, with the ability to integrate media solutions, brand development, and business.
- Possesses extensive media resources and strong media relations.
- Capable of exploring and negotiating new catalyst channels.
- Rich experience in operating international brand media.
- Ability to anticipate media trends and opportunities.
- Self-driven, responsible, and principled.
- Proficient in English (both written and spoken).