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Marketing Specialist

Salary undisclosed

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The ideal candidate will be responsible for creating marketing content and distributing it effectively. You will help us create a strong brand presence with innovative promotional offerings, online and offline marketing campaigns, and marketing events. You will collaborate with the sales team to ensure that your marketing efforts support their sales efforts. Finally, your analytical skills will assist you as you monitor and report on the success of your marketing efforts.

Responsibilities

  • Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
  • Collaborate with team members to optimize automation and lead-nurturing process through email, content, events, and social channels
  • Assist in the execution of marketing plans to reach audiences through targeted channels
  • Create and distribute monthly reports on critical metrics for lead generation, content creation, website traffic, and other KPIs
  • Assist marketing manager in the development and execution of campaigns, including content creation, new product launches, social media, upselling, cross-selling, and sales enablement.

Qualifications

  • 2 - 3 experience with product launches or integrated marketing campaigns.
  • Bachelor’s degree (or equivalent) in marketing, communications, or related field
  • Excellent communication and presentation skills.
  • Working knowledge of market research, surveys, and data analytics.
  • Proficiency with content management systems.
  • Experience in planning and leading initiatives.