Key Opinion Leader Lead

Responsibilities

Role Overview

As KOL Lead, you will play a pivotal role in connecting Tentang Anak with influential individuals (Key Opinion Leaders) who resonate with our brand values. This role will lead the strategy and execution of KOL partnerships to enhance brand awareness and drive sales conversion.

• Develop and Execute KOL Strategy: Lead the creation and implementation of a strategic KOL plan that aligns with brand goals and sales targets.
• Identify and Build Relationships: Research, identify, and engage with the right influencers, creators, and experts who can authentically represent Tentang Anak and amplify its reach.
• Campaign Management: Plan, manage, and execute KOL campaigns across various platforms, ensuring brand consistency and effective communication.
• Sales Conversion: Work closely with brand and commercial teams to ensure KOL activities drive measurable sales and engagement results.
• Performance Tracking: Monitor the performance of KOL campaigns, analyze key metrics, and optimize strategies to maximize ROI.
• Negotiation and Collaboration: Negotiate contracts, terms, and collaborations with KOLs to ensure a mutually beneficial partnership.
• Trend Awareness: Stay up-to-date with market trends, emerging influencers, and competitor activities to keep Tentang Anak at the forefront of influencer marketing.
  
  

Requirements

• 5 years of proven experience in KOL/influencer marketing, preferably within the parenting, beauty retails, or FMCG industries.
• Strong network of influencers and a keen understanding of KOL dynamics.
• Excellent communication, negotiation, and relationship-building skills.
• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.
• Data-driven mindset, with experience in tracking performance and optimizing campaigns.
• Familiarity with social media platforms and trends that drive engagement and sales.