Associate, Marketing Financial Services (Lending)

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

Welcome to Grab's Financial Services Team - a dynamic, group improving financial services. We're transforming services from digital payments to insurance, making them accessible and efficient. We're not just a team, but a community united in driving Southeast Asia forward. Join us in redefining the future of finance.

Get to Know the Role

The Marketing Specialist for Lending at Grab supports the growth of Grab's lending products. You will help develop marketing plans, implementing marketing campaigns, and analyzing their performance. You will report to Lending Marketing Lead within this role and will have hybrid working arrangement.

The Critical Tasks You Will Perform

Support Product Marketing Strategy (30%): Help develop and implement marketing strategies for Grab's lending products. This includes conducting market research, competitive analysis, and assisting in business planning.

Campaign Execution (30%): Help plan and implement marketing campaigns to grow user acquisition, engagement, and retention. This includes managing campaign logistics, tracking campaign performance, and making necessary adjustments to meet goals.

Performance Analysis (20%): Help analyze product performance and market trends to identify opportunities for product enhancements or new product development.

Stakeholder Management (20%): Help manage relationships with all partners, including partners and vendors, to ensure successful execution of marketing strategies.

Qualifications

What Essential Skills You Will Need

• At least 1 year of experience in a marketing role in the financial services or FinTech industry. Experience in lending product marketing.
• Understanding of customer and market dynamics in the lending industry. Familiarity with market research methods and analysis.
• Experience working with a cross-functional team. Experience coordinating with Product, Sales, and Customer Service teams would be beneficial.
• Analyze campaign performance, market trends, and product performance. Familiarity with marketing analytics tools and platforms would be advantageous.
• Experience managing marketing campaigns or projects, including planning, execution, and performance tracking.
• Market plans and results to team members and stakeholders.
• Proficiency in using marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools.
  
  

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

• We have your back with Term Life Insurance and comprehensive Medical Insurance.
• With GrabFlex, create a benefits package that suits your needs and aspirations.
• Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
• We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
  
  

What We Stand For At Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.