Social Media Specialist

Responsibilities :

1. Develop, implement, and manage the social media content for all Bluebird Group brands, ensuring alignment with the company's brand and each vertical brand identity and defining most important social media KPIs
2. Assist Socmed Manager to develop creative strategies to increase brand engagement and awareness on social media.
3. Produce good quality, creative, and engaging content across various social media own platforms to boost brand visibility and customer engagement.
4. Collaborate with cross-functional team or related departments and external agencies including KOL for any content production and to ensure a cohesive social media identity.
5. Execute social media campaigns in collaboration with the Marketing team, ensuring a consistent and strong brand message across all social media platforms.
6. Monitor, track, and analyze the success of content and campaigns, making recommendations for improvements as necessary.
7. Stay up-to-date with the latest digital technologies, social media trends, and best practices in order to maximize effectiveness.
8. Respond to comments and customer queries or DMs in a timely manner and engage in relevant trending posts in our posts or other posts, repost, KOLs, etc.
9. Create and manage a content calendar to plan and schedule future posts that must be aligned with planned campaigns.

Requirements :

1. Bachelor's degree in Marketing, Communications, or relevant field
2. 3+ years of working experience as Social Media Specialist or relevant position
3. Passionate social media content creator
4. Proven experience with content creation, ideation, and managing successful social media postings / campaigns.
5. Strong communication and analytical skills