Digital Strategist and Campaign Manager (GOLO)

The Digital Strategist and Campaign Manager will lead the digital marketing team in developing and executing innovative campaigns that align with the brand's goal of enhancing household harmony through sexual wellness with GOLO. This role requires strategic leadership, campaign management, and a deep understanding of digital marketing tools and trends. The ideal candidate will collaborate with creative teams to produce engaging content, manage budgets, and analyze performance data to ensure the brand's success across all digital platforms.

Job Description:

• Lead and manage the Digital Marketing team to create and execute digital campaign strategies aligned with the brand's goals
• Develop digital strategies to enhance brand awareness, engagement, and conversions across various digital platforms (social media, website, paid ads, email marketing).
• Collaborate closely with the creative team to develop high-quality content and visual communication that resonates with the target audience, ensuring the brand message is conveyed effectively and consistently.
• Design and launch innovative and measurable digital campaigns to introduce the GOLO product to the market with a compelling and relevant approach
• Manage the digital campaign budget, ensuring optimized ROI through effective advertising strategies (Google Ads, Facebook Ads, Instagram Ads, and other platforms).
• Analyze data to monitor campaign performance, identify areas for improvement, and provide recommendations for continuous performance enhancement.
• Analyze digital trends, consumer behavior, and market data to develop targeted strategies.
• Identify the right audience and leverage data insights to create personalized, engaging, and relevant content.
• Collaborate with other divisions, including product, customer service, and sales teams, to ensure alignment between digital campaigns and the company’s overall marketing strategy.
• Lead cross-functional communication with creative teams, designers, and videographers to ensure all creative aspects support the campaign goals and GOLO brand identity.
• Prepare regular performance reports and present results and insights to stakeholders.
• Monitor campaign KPIs such as CTR (Click-Through Rate), engagement rate, conversion rate, and ROI.

Qualifications:

• At least 5 years of experience as a Digital Marketing Strategist or Campaign Manager, particularly in industries with digital-native products such as beauty, health, or wellness sectors.
• Strong understanding of digital marketing strategies, including paid ads, SEO/SEM, social media, and email marketing.
• Proven experience managing digital marketing budgets and advertising campaigns with a focus on optimizing ROI.
• Excellent analytical skills to interpret data and build strategies based on insights.
• Strong leadership and communication skills to collaborate with various teams, especially in content creation and visual communication.
• Knowledge of male consumer behavior.
• Proficiency with digital marketing tools such as Google Analytics, Facebook Ads Manager, and email automation tools.
• Ability to multitask and manage multiple projects simultaneously under tight deadlines.
• Creative, proactive, and always up-to-date with the latest digital marketing trends.