Marketing Manager [Retail Apparel]

Executive Recruitment Consultant at Monroe Consulting Group is working with one of the largest apparel companies is seeking a pioneering, innovative, and strategic marketing professional to drive brand visibility and growth in Indonesia. The ideal candidate will be skilled in consumer funnel marketing, adept at leveraging both creativity and data-driven insights to position the brand as the No. 1 destination for fashion apparel. This job will be based in Jakarta, Indoenesia.

Key Responsibilities:

• Develop and execute the Indonesia marketing strategy, ensuring alignment with global and regional priorities.
• Manage the annual marketing plan and budget to achieve business objectives.
• Implement 360-degree funnel activations, including paid, earned, and owned channels, to drive brand engagement and consumer demand.
• Lead the planning and execution of media strategies, including PR, content creation, and event marketing, to elevate brand awareness.
• Oversee CRM and loyalty marketing initiatives to foster both transactional and emotional customer loyalty, driving higher lifetime value.
• Manage the brand experience in-store to ensure a seamless and engaging customer journey.
• Monitor and track marketing performance, ensuring the business meets KPIs and shares key insights across teams.
• Forge and maintain collaborative relationships with internal and external stakeholders to ensure integrated marketing efforts.
• Stay informed of market trends and consumer insights to drive innovative, market-relevant executions.
• Support trade marketing initiatives with key franchise and wholesale partners, identifying opportunities for high-impact collaborations.
• Lead and develop a high-performing marketing team, ensuring continuous learning and development.
• Successful execution of an annual marketing plan that strengthens brand equity and consumer engagement.
• Effective management of marketing budgets, balancing impactful activations with strong performance ROI.
• Seamless go-to-market process in partnership with cross-functional teams.
• Building and nurturing a consumer-focused, high-performing marketing team.
• Enhanced brand visibility and customer demand in Indonesia.

Qualifications:

• Minimum 8 years of experience in marketing, with a focus on consumer insights, brand management, and data-driven strategies.
• Proven expertise in:
• Social media and content/creator marketing.
• PR, media relations, and event marketing.
• CRM and loyalty marketing.
• Performance marketing and eCommerce.
• Budget and financial management.
• Customer journey and funnel marketing.
• Understanding of trademarks and brand protection.
• Strong communication skills for stakeholder management and collaboration.
• Strategic thinking and analytical capabilities with a data-driven approach.
• Experience in operating within a matrix and global organization structure.
• Leadership experience in coaching and developing a marketing team.