Brand Activation Manager

We are seeking a dynamic Brand Activation Lead to manage local brand positioning and oversee on-the-ground brand initiatives. This role focuses on executing brand activation strategies directly in the field, ensuring a strong brand presence and engagement with target audiences.

Responsibilities:

• Collaborate with local teams and vendors to plan and execute brand activations that resonate with the community.
• Lead the execution of campaigns, ensuring consistent messaging across events, retail spaces, and in-market activities.
• Plan and manage events, such as product launches and store activations, to enhance brand visibility and engagement.
• Oversee daily field activities, including promotions, to ensure impactful brand engagement.
• Monitor and evaluate campaign effectiveness, using insights to improve future strategies.
• Stay updated on market trends and competitors to identify opportunities for stronger brand positioning.
• Ensure alignment with broader marketing goals, maintaining consistency in brand messaging.
• Manage the budget for brand activations, ensuring cost-effective execution.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of experience in brand activation, management, or marketing; preferably in FMCG.
• Strong project management skills with hands-on experience in executing field-based brand campaigns.
• Excellent communication and collaboration skills, with the ability to manage relationships with local vendors and teams