Apply on
Manusa is a holding company in the creative industry, specializing in Marketing Strategy (Ideabakers) and Offline Marketing (Kolabohiro). Our mission is to unlock the potential of people and businesses through a professional, human-centered ecosystem.
As we grow, we’re looking for an agile and driven KOL (Key Opinion Leader) Specialist (Freelancer) to join our team.
Job Summary:
As a KOL Specialist, you will be responsible for managing and cultivating relationships with influencers and opinion leaders to promote our clients' brands. The ideal candidate is passionate about digital marketing, has excellent communication skills, and understands how to create meaningful collaborations that align with both the influencer's personal brand and the client’s marketing goals.
Job Description:
1. Conducting research to find Key Opinion Leaders (KOLs) who have audiences that align with the target market.
2. Building and maintaining good relationships with KOLs.
3. Designing marketing strategies involving KOLs to increase brand awareness and engagement.
4. Managing end-to-end collaboration projects with KOLs, including content planning and execution.
5. Negotiating with KOLs regarding budget, scope of work, and expectations.
6. Overseeing KOL performance during the project and analyzing the results.
7. Coordinating with the marketing department to ensure the brief meets client requests.
8. Collaborating with the creative manager to produce engaging content that aligns with brand guidelines.
9. Staying up-to-date with the latest trends in influencer marketing and changes in social media platforms.
Job Requirement:
1. Bachelor degree in any major
2. Proficient in building relationships with KOLs and internal team
3. Ability to respond to KOL inquiries, client requests, and team updates promptly
4. Excellent written and verbal communication for negotiating
5. Effective multitasking and prioritizing in a fast-paced environment
6. Capacity to handle pressure and tight deadlines
7. Up-to-date knowledge of trends in influencer marketing and social media platform
8. Attention to detail and have skills to manage multiple KOLs, contracts and schedules
9. Maintain a presentable appearance while engaging with brands or KOLs
10. Live in Bandung is a plus
