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KOL Specialist (Freelancer)

Salary undisclosed

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Company Description

Manusa is a holding company in the field creative industry (Marketing Strategy Agency and Offline Marketing Agency) that focuses on people and business potential. Our ultimate goal is leading creative holding company by establishing a great ecosystem for the full potential of people and businesses under a professional and human-centered system.

We currently have two subsidiary companies: Ideabakers (Marketing Strategy Agency) and Kolabohiro (Offline Marketing Agency).

Job Summary

This is a hybrid-freelancer role for a KOL Specialist (Freelancer) at Manusa. The KOL Specialist will be responsible for identifying and collaborating with Key Opinion Leaders (KOLs) to drive marketing strategies and campaigns. The role involves building relationships, managing KOL partnerships, and optimizing influencer marketing initiatives.

Job Description:

1. Conducting research to find Key Opinion Leaders (KOLs) who have audiences that align with the target market.

2. Building and maintaining good relationships with KOLs.

3. Designing marketing strategies involving KOLs to increase brand awareness and engagement.

4. Managing end-to-end collaboration projects with KOLs, including content planning and execution.

5. Negotiating with KOLs regarding budget, scope of work, and expectations.

6. Overseeing KOL performance during the project and analyzing the results.

7. Coordinating with the marketing department to ensure the brief meets client requests.

8. Collaborating with the creative manager to produce engaging content that aligns with brand guidelines.

9. Staying up-to-date with the latest trends in influencer marketing and changes in social media platforms.

Job Requirement:

1. Bachelor degree in any major

2. Proficient in building relationships with KOLs and internal team

3. Ability to respond to KOL inquiries, client requests, and team updates promptly

4. Excellent written and verbal communication for negotiating

5. Effective multitasking and prioritizing in a fast-paced environment

6. Capacity to handle pressure and tight deadlines

7. Up-to-date knowledge of trends in influencer marketing and social media platform

8. Attention to detail and have skills to manage multiple KOLs, contracts and schedules

9. Maintain a presentable appearance while engaging with brands or KOLs

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