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Growth Marketing Manager

Salary undisclosed

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Growth Marketing Manager

PT Empire Pixel International (A Local Indonesian Company) is seeking a talented individual to fill the Growth Marketing Manager role immediately. Candidates with the following skills and experience who are immediately available are welcome to apply.

Key Requirements:

  • A positive "can-do" attitude, with a desire to extend existing skills and be a problem solver
  • An ROI driven Direct Response marketing strategy
  • A mind that analyzes & seeks out opportunities and experiments with campaigns to continuously optimize conversions and improve the customer experience
  • A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI, page performance, Google AdWords, SEO, and Facebook Ads affect and can improve conversion rates
  • Outstanding time management skills and attention to detail.
  • Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
  • Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
  • Analytical mindset with strong attention to detail.
  • Up-to-date knowledge of mobile performance marketing, trends, and best practices.
  • Successful campaign & team management skills
  • Proven records of target achievement
  • Updates on search engine improvements and ranking methods
  • Experience with SEO techniques and trends.
  • Advanced ability to manage and pull reports with Google Analytics
  • Comfortable analyzing high volumes of data daily
  • Familiarity with WordPress content management systems

Roles & Responsibilities

  • Manage and optimize the performance of digital marketing channels.
  • Forecast, measure, and analyze digital campaign performance across the funnel.
  • Find and address issues in the marketing funnel to prevent and reduce customer churn.
  • Build, own, and be accountable for the entire marketing funnel
  • Find opportunities to rapidly grow customer acquisition
  • Create ROI-driven marketing strategies that drive the direction of landing pages, websites, copy, layouts, and funnels that are designed to convert
  • Plan with the CEO on how to optimize pricing tiers for growth
  • Develop, monitor, and improve live campaigns, analyze websites and funnels, and prepare performance analysis reports that identify areas of opportunity.
  • Provide reporting to the senior management team against agreed performance measures and provide insights on future strategies.
  • Develop and implement digital demand growth strategies.
  • Partner with cross-functional teams for trial conversion and activation rate improvement.
  • Guide paid efforts across channels, balancing growth and ad spending.
  • Oversee ad unit development, testing, and analysis for continuous improvement.
  • Lead the SEO, ASO, Digital Marketing, Forum Marketing & Social Media Marketing teams.
  • Contribute to strategic sprint/ quarter planning
  • Review and follow up on the company’s all SEO related tasks
  • Create and implement best-in-class app store optimization strategies to increase the conversion rates on the app stores, maximize the apps’ visibility, and increase downloads.
  • Create and maintain documentation and weekly/monthly reporting of results, with observations and recommendations.
  • Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
  • Optimize web pages such as the homepage, landing pages, blog posts, and product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings

Job Type:

Full-time Onsite (BSD City) 1 PM - 10 PM (Monday to Friday) (Saturdays WFH)

Academic Qualification

  • Bachelor's degree in a related field
  • Master's degree in a relevant field

Experience:

  • 5 years of experience in user acquisition and growth marketing.
  • 3+ years experience in a managerial role
  • Up-to-date with the latest trends and best practices in all digital marketing channels

Perks:

  • Attractive remuneration above the local industry standards
  • Free parking on-site
  • Access to gym
  • Access to swimming pool and sauna
  • Access to relax room with a pool table foosball table and ping pong table
  • Performance-based bonuses

Send your resume with a portfolio and links to your work as an attachment to [email protected] with the subject (Growth Marketing Manager)

Disclaimer

We are an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and better products for our customers.