Brand Activation & Event Lead
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About the company
Beautyhaul is one of the fastest-growing beauty companies in Indonesia that aspires to be the largest vertically integrated beauty ecosystem from supply to retail. Due to its exponential growth, the company has attracted investment from a reputable investor, Sequoia Capital.
Our first brand ''Somethinc'' was founded in 2019, and is currently the #1 skincare brand in e-commerce & modern trade with >1M social media followers. Our second brand Glowinc is breaking the boundaries by offering genderless products at affordable prices. Our offline/online commerce Beautyhaul is the core for carrying multiple brands that we have directly to our customers. We are incubating more and more business models in our platform and aim to be a strong regional player in the beauty, within the South Asia region.
About the position
We are looking for a dynamic Brand Activation & Event Lead to drive strategic campaigns and elevate brand engagement. This role is ideal for a marketing enthusiast passionate about creative storytelling and impactful campaigns!
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 3+ years of experience in brand activation, event management, or marketing.
- Strong project management skills to lead multiple campaigns.
- Excellent communication and negotiation abilities.
- Budget management expertise for cost optimization.
- Data-driven mindset for campaign performance.
- Proven success in brand campaigns.
- Willingness to travel frequently.
Responsibilities:
- Execute brand activation plans for enhanced brand visibility.
- Lead engaging campaigns using market insights.
- Set targets and forecasts for events.
- Manage Out-of-Home advertising.
- Foster strategic partnerships with influencers and organizations.
- Monitor budgets for cost-effective results.
- Collaborate with cross-functional teams.
- Optimize strategies using data insights.
- Stay updated on trends for innovative brand activations.
We have a 'CREATED' culture (Collaborative, Responsible, Eccentric, Agile, Tough, Effective, Detail). We are looking for more people to join us, who are excited to disrupt the traditional beauty industry with product innovation and non-linear growth, who want to build a profitable start-up into a unicorn company, and who will always learn and do the right thing.
