Corparate Marketing Specialist - Riverside Golf Bogor
Salary undisclosed
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Market Research and Analysis:
- Conduct market research to understand the trends, demands, and challenges within the golf industry
- Identify potential business clients (golf clubs, resorts, tournament organizers, corporate sponsors, golf course designers, equipment suppliers)
- Analyze competitor strategies and market positioning to develop competitive marketing approaches
- Create marketing plans tailored to businesses in the golf sector, emphasizing the company's value proposition
- Collaborate with sales teams to create promotional materials, presentations, and proposals that align with the needs of business clients
- Define key marketing objectives and track metrics to measure the success of campaigns
- Generate high-quality business leads through networking, trade shows, and digital channels (LinkedIn, email marketing, industry forums)
- lDevelop partnerships with golf equipment suppliers, service providers, and sponsors
- Nurture business relationships and follow up with prospects to convert leads into clients
- Oversee the creation of marketing content (brochures, case studies, blogs, whitepapers) that addresses the needs and interests of B2B clients
- Plan and execute campaigns (email marketing, webinars, sponsorship opportunities) that target businesses in the golf industry
- Collaborate with content creators to ensure all marketing materials are aligned with the business goals of the clients
- Organize and participate in industry events, trade shows, and golf tournaments to promote the company's offerings
- Coordinate sponsorship opportunities and partnerships that increase brand visibility within the B2B sector
- Manage the company's presence on B2B digital platforms such as LinkedIn, industry-specific websites, and newsletters
- Utilize digital tools (SEO, SEM, email campaigns) to improve the company's visibility among business clients in the golf industry
- Work closely with the sales team to align marketing efforts with sales goals and develop strategies that support business growth
- Assist in the creation of sales materials and presentations for business pitches
- Manage marketing budgets for B2B activities, ensuring cost-effective use of resources
- Monitor and report on the performance of marketing initiatives, adjusting strategies as needed to meet KPIs and business objectives
- Ensure that the company's brand is positioned effectively within the golf industry and resonates with other businesses
- Develop messaging that clearly communicates the company's benefits to business partners and stakeholders
- Bachelor's Degree in Marketing, Business Administration, Communications, or a related field - A foundational understanding of marketing principles is essential,
- Certifications in digital marketing, content marketing, or B2B marketing (such as Google Ads, HubSpot, or LinkedIn certifications) can be a plus
- Industry-specific knowledge in golf or sports management could be advantageous
- Very good English speaking and writing
- Smart and proactive in nature
- 3-5 years of experience in B2B marketing or a similar role
- Prior experience in developing and executing B2B marketing strategies
- Experience in the golf industry is a must
- Proven ability to work with businesses such as golf clubs, resorts, golf equipment suppliers, or other golf service providers
- Experience in driving and managing B2B marketing campaigns that generate leads and close deals
- Knowledge of the golf industry, including the needs and challenges faced by golf-related businesses, will set a candidate apart
- A strong network within the golf industry (or related sports industries)
- Able to think creatively and develop innovative strategies to target and engage B2B clients in a competitive market
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