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KOL Specialist

Salary undisclosed

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Client Description:

Our client is a South Korean activewear brand offering stylish, high-performance athletic apparel to inspire and support a healthy, active lifestyle. Catering to fitness enthusiasts and everyday athletes, our client provides versatile sportswear that combines fashion and functionality using cutting-edge technology and high-quality materials.

Responsibilities:

  • Research and profile potential KOLs/celebrities across digital platforms, aligning them with the brand’s purpose and strategy.
  • Monitor and analyze KOL activities to measure engagement and effectiveness, while identifying opportunities for improvement.
  • Develop and maintain a detailed KOL database for effective relationship management, including contact information, preferences, and interaction history.
  • Create and implement strategies to engage and build relationships with KOLs through various channels, and plan PR and KOL marketing strategies for product launches and events.
  • Act as a brand ambassador, collaborating with internal teams and external stakeholders, staying updated on industry trends to refine KOL engagement strategies continuously.

Qualifications:

  • Have at least 2 years of relevant work experience managing KOL/influencers/buzzer/communities.
  • Having good and extensive networking with KOL/influencers/buzzer/communities.
  • Savvy with current trends in social media and digital marketing.
  • Having exposure to Digital Marketing is a plus.
  • Great interpersonal skills
  • Great time management skills and attention to detail.
  • Team player and loves to interact with people.
  • Able to communicate effectively in English.