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Responsibilities
Marketing Campaigns
- Define, create, and manage marketing campaigns across awareness, consideration, and conversion using multiple channels
- Lead and strategize KOL campaigns and affiliate marketing initiatives to elevate brand presence and drive sales
- Plan, execute, and monitor KOL marketing campaigns to promote our new and existing products.
- Construct end-to-end KOL campaigns that support brand initiatives, objectives, and KPIs.
- Analyze and identify the best content promotion trend to give further key recommendations in order to discover other ways of reaching customers and drive traffic.
Performance Monitoring and Analysis:
- Monitor and analyze performance of all marketing activities including KOL campaigns
- Forecast marketing campaign growth and ROI for marketing campaigns
- Create plan for next steps based on performance results
Budget Management:
- Drive sales through marketing strategy, focus on return on marketing investment to ensure effective budget allocation
- Developing and managing the marketing department's budget
- Ensuring marketing budget is spent in the most effective way
Brand Strategy & Brand Identity:
- Define the brand positioning, target audience, and brand messaging to ensure consistent and compelling brand communication.
- Ensure brand consistency across all touchpoints, including website, social media, packaging, and marketing collateral
- Increasing brand awareness and market share
- Analyzing market trends and preparing forecasts
Product Launches:
- Develop launch plans, messaging, and promotional strategies to drive excitement and adoption among target customers
- Work closely with new product development team
Qualifications
- Bachelor's degree or equivalent in Marketing
- 2+ years brand management or head of marketing experience in related industry (preferably beauty/ personal care)
- Must have 2+ years experience handling brand KOL team with proven results
- Excellent strategic thinking and problem-solving skills with a creative mindset.
- Strong interpersonal and communication skills to collaborate effectively with cross-functional teams and external partners.
- Proficiency in market research and data analysis, able to make data-driven decisions
- Solid project management and organizational abilities, with the ability to manage multiple projects simultaneously
- Data driven mindset is a MUST
- Experience in product launches and passion in the beauty industry is a ++
- Experience in working towards KPI and driving team to achieve KPI
This role is full time WFO in Surabaya with the possibility of Hybrid or WFH for the right candidate.
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