Performance Marketing Manager - RGE Newsroom

Performance Marketing Manager for RGE Newsroom

We are seeking a Performance Marketing expert with over ten years of experience, specializing in paid social and SEO/SEM strategies, with extensive expertise in platforms like Meta, TikTok, and Google. The chosen candidate will play a crucial role in driving growth, optimizing performance, and maximizing profitability across various business units.

Job Descriptions:

1. Lead the end-to-end strategy and execution of digital marketing campaigns, predominantly focusing on paid social channels like Meta, TikTok, as well as SEO/SEM on Google.
2. Build a comprehensive optimization roadmap and promotion schedule, collaborating closely with cross-functional teams and business groups to align on clear targeting and creative strategies.
3. Manage and strategically scale ads spend across selected channels, continuously optimizing campaigns to meet profitability objectives.
4. Develop and implement robust A/B testing processes for campaigns, creatives, audiences, landing pages, and product marketing strategies, ensuring continuous improvement and optimization.
5. Collaborate effectively with the creative team, leveraging insights from performance data and testing to inform the development of compelling creatives, copies, and landing pages.
6. Generate regular reports on key performance indicators, presenting insights to the leadership team.
7. Utilize strong analytical skills to continuously analyze and optimize the performance of digital marketing campaigns, deriving actionable insights to refine and improve overall strategies.
8. Work closely with business groups to develop and manage budgets for online marketing, while monitor spending against budgets and adjust strategies as needed.
9. Stay up to date on emerging technologies and tools relevant to online sales and digital marketing. To evaluate, recommend, and implement technologies that enhance efficiency and effectiveness.

Qualifications:

1. More than ten years of experience in performance marketing with a strong focus on paid social and SEO/SEM.
2. Proficiency in using platforms like Meta, TikTok, and Google for executing, managing, and optimizing marketing campaigns.
3. Strong analytical and strategic thinking skills, with a proven track record of utilizing data-driven insights to optimize campaign performance and achieve business objectives.
4. Solid experience in A/B testing, campaign and creative optimization, and collaborative working with creative teams to develop impactful marketing materials.
5. Exceptional organizational and project management skills, capable of managing multiple initiatives, stakeholders, team, and timelines effectively.