PR & KOL Specialist - Marketing, ShopeeFood

Salary undisclosed

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Job Description

Assist in managing public relations crises by providing timely and strategic responses to protect the brand's reputation.
Monitor social media for potential issues and address them swiftly.
Develop and implement comprehensive PR strategies to enhance the brand’s image.
Prepare press releases, media kits, and other communication materials.
Coordinate and manage press conferences, media events, and product launches.
Monitor media coverage and analyze PR campaign performance
Build and maintain relationships with media outlets, journalists, and influencers.
Develop collaboration strategies with influencers to align with the company’s marketing and branding goals.
Manage KOL/influencer campaigns, from initial outreach to execution and reporting.
Track and analyze the success of KOL campaigns and provide recommendations for future improvements.

Requirements

Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
Proven experience in public relations, influencer marketing, or digital marketing.
Strong network with media outlets, journalists, influencers, and KOLs.
Excellent written and verbal communication skills.
Experience managing social media platforms and influencer campaigns.
Ability to multitask and work in a fast-paced environment.
Strong project management and organizational skills.
Knowledge of PR and social media analytics tools.
Experience in the PR consultant, KOL agency, or similar industry.
Ability to stay updated on the latest trends in PR, influencer marketing, and social media.