Trade Marketing Manager

About the Company:

Our client is a leading Edutech company in Indonesia who focuses primarily on language courses and is looking to push their marketing initiatives through offline activation

Key Responsibilities:

• Develop and execute offline activation strategies to achieve lead generation and sales acquisition goals.
• Manage and lead Sales Promotion Girls (SPG) to effectively represent the company and drive engagement at booth locations.
• Ensure all necessary permits, legalities, and operational requirements are met for setting up booths.
• Identify and secure high-traffic locations for offline activations to maximize visibility and reach.
• Collaborate closely with the Marketing team to align offline strategies with overall marketing objectives.
• Monitor and analyze performance metrics (KPIs) related to leads and sales acquisition from offline channels.
• Prepare regular reports on campaign effectiveness and provide actionable insights to optimize future initiatives.
• Act as the primary point of contact for all offline activation-related inquiries and issues.
  
  
  

Key Requirements:

• Must have a minimum of 8+ years of working experience in Trade Marketing, with a focus on offline activations and managing booth operations.
• Bachelors degree is a must.
• Experience in handling B2C marketing is a must.
• Experience in leading and managing a team, preferably in a fast-paced environment.
• Background working for notable companies in Tech startups, FMCG, Banking, or Real Estate Industries
• Strong project management skills with a keen attention to detail and the ability to multitask effectively.
• Demonstrated success in developing and executing offline marketing campaigns that drive measurable results.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate across departments.
  
  
  

Call for Action:

If you posses the above qualifications and keen to know more, please apply or send your updated CV to [email protected]