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Retail Marketing Executive

Salary undisclosed

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About the Role:

  • We are looking for a dynamic Retail Marketing Executive to join our team. This role is crucial in executing and supporting brand guidelines and marketing activities for our retail brands, including SSBB, BS Zacs, and Perisai, in collaboration with up to 10 co-branding retail partners.

Key Responsibilities:

  • Execute and support brand guidelines into point-of-sales material.
  • Develop and establish visual merchandising guidelines, planograms, and procedures.
  • Support above-the-line marketing activities such as ads, TVCs, billboards, and car branding.
  • Develop loyalty programs to grow a community of loyal customers.
  • Objectives and Deliverables:
  • Ensure 100% adherence to co-branding guidelines in all POSM designs.
  • Support the execution of all retail communication as per the marketing plan.
  • Review trade promotional programs and provide recommendations to the marketing manager.

Key Relationships:

  • Collaborate closely with the entire Marketing Team.

Qualifications and Experience:

  • Bachelor’s degree in marketing management, marketing communication, design and visual communication (DKV), or a related field.
  • Minimum of 2 years of experience as a marketing executive, preferably in the building material/manufacturing industries.
  • Strong English skills, especially in writing/copywriting.
  • Keen eye for aesthetics and attention to detail.
  • Excellent communication skills.
  • Ability to work methodically and meet tight deadlines with minimal supervision.