Ecommerce Specialist

Key Responsibilities:

• Digital Marketing Strategy: Develop and execute digital marketing plans to enhance Bamboo Blonde’s online visibility, engage customers, and drive sales, integrating strategies across social media platforms, the company website, and the Shopee marketplace.
• Social Media and Advertising: Plan and manage paid advertising campaigns on major social media platforms, ensuring they align with our brand goals and target audience, while also monitoring and adjusting for optimum performance.
• Website and Marketplace Management: Oversee daily management of the website and Shopee storefront, focusing on user experience, conversion optimization, and SEO implementation. Manage product listings and execute promotional activities to boost sales and visibility.
• Performance Analysis: Continuously monitor and analyze performance metrics across all digital channels, use data to drive decisions, and provide actionable insights for strategy refinement.
• Budget Management: Allocate and manage budgets for digital campaigns effectively to maximize ROI and ensure they align with broader marketing objectives.
• Collaboration: Work closely with the marketing team to ensure brand messaging is consistent and that marketing efforts across all digital platforms are well-coordinated and executed.

Qualifications:

• Proven experience in e-commerce or digital marketing, minimum 2 years experience.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Knowledge of SEO, SEM, and e-commerce platforms (e.g., Shopify).
• Excellent communication and project management skills.

Requirements:

• Education: Bachelor’s degree in Marketing, Business, or a related field.
• Experience: Minimum of 2-3 years of experience in e-commerce, digital marketing, or a similar role.
• Familiarity with the fashion industry, experience in the Bali market would be a plus.
• Experience with e-commerce platforms like Shopify and Shopee.
• Knowledge of SEO best practices.