Open Platform Product Marketing

We are seeking a dynamic and strategic Product Marketing to join our team. specifically in Open Platform Business Group (Computer Components - motherboard, Graphic Card, Mouse, etc). The ideal candidate will be responsible for conducting comprehensive market research, developing impactful positioning and messaging, and executing effective go-to-market strategies. This role requires a keen understanding of customer needs, competitive landscapes, and industry trends.

Job Description:

• Conduct thorough market research to understand customer needs, competitive landscape, and industry trends. Use insights to inform product positioning, messaging, and differentiation strategies.
• Develop clear and compelling product positioning and messaging that effectively communicates the value proposition of our products to various customer segments. Ensure consistency across all marketing materials.
• Collaborate with cross-functional teams including product management, sales, and marketing to develop and execute comprehensive go-to-market plans for product launches and updates.
• Create and curate marketing content such as product collateral, sales enablement materials, website content, blog posts, and more. Tailor messaging for different stages of the buyer's journey.
• Equip the sales team with the necessary tools, resources, and training to effectively communicate the value of the products to prospects and customers.
• Plan and execute marketing campaigns that generate demand and support lead generation efforts. Collaborate with the marketing team to develop and execute multi-channel campaigns.
• Gather feedback from customers and prospects to gain insights into their pain points, preferences, and needs. Use this information to refine marketing strategies and product offerings.
• Establish key performance indicators (KPIs) to measure the effectiveness of product marketing efforts. Regularly analyze and report on the performance of campaigns, adjusting strategies as needed.
• Monitor and analyze competitor products and marketing strategies. Identify opportunities for differentiation and areas of improvement.
• Collaborate with product management to provide input into product development based on market and customer insights. Work closely with the sales team to ensure alignment and gather feedback.

Qualifications:

• Bachelor's degree in related field.
• Proven experience (min. 3 years) in product marketing, with a strong understanding of market research, positioning, and go-to-market strategies.
• Proven experience in Open Platform Technology Industry (Computer Components - motherboard, Graphic Card, Mouse, etc).
• Excellent communication and collaboration skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Familiarity with product lifecycle management.