Performance Marketing Manager (E Commerce)
Ide Entitas is a digital marketing agency specializing in helping D2C brands achieve sustainable growth by boosting e-commerce revenue.
We focus on platforms like TikTok Shop, Shopee, and Meta CPAS through end-to-end strategies, combining in-depth analysis, creative execution, and paid advertising.
We are looking for a talented Performance Marketing Manager to join our team and drive impactful results for our clients by managing and optimizing their advertising campaigns.
Responsibilities
- Campaign Management:
Plan, execute, and optimize paid advertising campaigns across TikTok Ads, Shopee Ads, and Meta CPAS.
Ensure campaigns are aligned with client objectives, KPIs, and budgets.
- Performance Analysis:
Monitor ad performance metrics, conduct data analysis, and provide actionable insights for continuous improvement.
Create weekly and monthly performance reports for clients and internal stakeholders.
- Strategic Optimization:
Implement A/B testing for creatives, targeting, and placements to enhance ad performance.
Implement A/B testing for creatives, targeting, and placements to enhance ad performance.
- Creative Direction Collaboration:
Collaborate with the creative team to produce compelling ad visuals, copy, and video content tailored to each platform.
Provide input on audience preferences and platform best practices for effective ad creatives.
- Client Focus:
Communicate campaign updates and results with clients, ensuring their satisfaction and understanding of strategies.
Align closely with client business goals to deliver maximum ROI/GMV.
- Market Research:
Stay updated on platform updates, algorithm changes, and e-commerce trends to keep campaigns competitive.
Research competitors and identify opportunities for performance growth.
Requirements:
- Proven experience in managing paid advertising campaigns on TikTok Ads, Shopee Ads, and Meta (Facebook/Instagram) platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Familiarity with e-commerce performance metrics (ROAS, CPA, CTR, conversion rate, etc.).
- Experience with A/B testing and optimization for creatives and targeting.
- Excellent communication skills, both written and verbal, to collaborate with teams and communicate with clients.
- Creative mindset with an understanding of consumer behavior and platform-specific trends.
- Proficiency in tools like Meta Business Suite, TikTok Ads Manager, and Shopee Seller Center.
- Detail-oriented with a proactive and problem-solving attitude.
Preferred Qualifications
- Previous experience working with D2C e-commerce brands.
- Knowledge of Indonesian e-commerce markets and trends.
- Experience with creative content development for ad campaigns.
Benefit:
- Competitive salary
- Bonus
- Mentoring from CEO
Ide Entitas is a digital marketing agency specializing in helping D2C brands achieve sustainable growth by boosting e-commerce revenue.
We focus on platforms like TikTok Shop, Shopee, and Meta CPAS through end-to-end strategies, combining in-depth analysis, creative execution, and paid advertising.
We are looking for a talented Performance Marketing Manager to join our team and drive impactful results for our clients by managing and optimizing their advertising campaigns.
Responsibilities
- Campaign Management:
Plan, execute, and optimize paid advertising campaigns across TikTok Ads, Shopee Ads, and Meta CPAS.
Ensure campaigns are aligned with client objectives, KPIs, and budgets.
- Performance Analysis:
Monitor ad performance metrics, conduct data analysis, and provide actionable insights for continuous improvement.
Create weekly and monthly performance reports for clients and internal stakeholders.
- Strategic Optimization:
Implement A/B testing for creatives, targeting, and placements to enhance ad performance.
Implement A/B testing for creatives, targeting, and placements to enhance ad performance.
- Creative Direction Collaboration:
Collaborate with the creative team to produce compelling ad visuals, copy, and video content tailored to each platform.
Provide input on audience preferences and platform best practices for effective ad creatives.
- Client Focus:
Communicate campaign updates and results with clients, ensuring their satisfaction and understanding of strategies.
Align closely with client business goals to deliver maximum ROI/GMV.
- Market Research:
Stay updated on platform updates, algorithm changes, and e-commerce trends to keep campaigns competitive.
Research competitors and identify opportunities for performance growth.
Requirements:
- Proven experience in managing paid advertising campaigns on TikTok Ads, Shopee Ads, and Meta (Facebook/Instagram) platforms.
- Strong analytical skills with the ability to interpret data and translate it into actionable strategies.
- Familiarity with e-commerce performance metrics (ROAS, CPA, CTR, conversion rate, etc.).
- Experience with A/B testing and optimization for creatives and targeting.
- Excellent communication skills, both written and verbal, to collaborate with teams and communicate with clients.
- Creative mindset with an understanding of consumer behavior and platform-specific trends.
- Proficiency in tools like Meta Business Suite, TikTok Ads Manager, and Shopee Seller Center.
- Detail-oriented with a proactive and problem-solving attitude.
Preferred Qualifications
- Previous experience working with D2C e-commerce brands.
- Knowledge of Indonesian e-commerce markets and trends.
- Experience with creative content development for ad campaigns.
Benefit:
- Competitive salary
- Bonus
- Mentoring from CEO