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Social Media Specialist - F&B Industry

Salary undisclosed

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Requirements:

- Bachelor's degree in Communications, Marketing, Visual Arts, or related field

- Min Exp 2 years of experience in social media, digital marketing, or content creation

- Strong understanding of social platforms, especially Instagram & TikTok

- Creative eye for visuals and storytelling, with basic photo/video editing skills

- Passion for food, beverages, and lifestyle branding is a big plus!

Responsibilities:

- Develop, plan, and execute social media content calendars across platforms (Instagram, TikTok, Facebook, etc.)

- Create engaging photo, video, and written content tailored to our audience

- Monitor trends, hashtags, and viral content to keep our brand relevant

- Manage daily social media activity, including posting, responding to comments/DMs, and engaging with followers

- Work closely with the marketing team to align content with promotional campaigns and product launches

- Analyze performance metrics and suggest improvements for engagement and reach

- Collaborate with designers, photographers, and other creatives (if needed) to develop high-quality content

- Support occasional ofline marketing events or F&B collaborations